FOR IMMEDIATE RELEASE
(San Francisco) - Wine and cheese, sure. But wine and football? On September 15th, the San Francisco Forty Niners began a new program to see if the enthusiasm in the Bay Area for California’s wine industry extends to the occupants of the luxury boxes at 3Com Park. For each home game, a featured winery will pour their wines for a VIP reception and for guests in the owner’s suite. Tablas Creek Vineyard, located in Paso Robles, was honored to be featured at the season’s home opener versus the Denver Broncos.
Tablas Creek Vineyard is an estate dedicated to producing world-class Rhone varietal blends in the hills of the Las Tablas district of west Paso Robles, in California’s Central Coast. It was co-founded by wine industry powerhouses Jean-Pierre and François Perrin (of Château de Beaucastel in Châteauneuf du Pape, France) and Robert Haas (founder of Vineyard Brands). The vines at Tablas Creek are cuttings of vines from Beaucastel, were imported and certified by a rigorous 3-year USDA program, and are farmed organically on the estate. The Tablas Creek property was purchased in 1989, and the first vintage was produced in their on-site winery in 1997.
The new Forty Niners program is designed to expose their luxury box clientele to wines from Napa, Sonoma, Paso Robles, and other fine wine regions in California. Forty Niner management is speculating that their VIPs will appreciate the opportunity to sample wines from around the state, and that there is significant overlap between wine lovers and football lovers (at least in San Francisco)!
The event provides an opportunity for wineries to increase their exposure to a receptive audience: the winery pours at a pre-game buffet luncheon and a post-game reception in 3Com Park’s VIP lounge, while the 49er catering staff pours throughout the game in the owners’ suite. In addition, winery representatives watch the football game as guests of the owner. When asked about the experience, Jason Haas, Director of Marketing for Tablas Creek, said, “this is a no-lose situation. We got to watch a great game, meet some former 49er stars, and show our wines to a few hundred new prospective customers. Our only disappointment was that the ’Niners didn’t win!”
The Forty Niners plan to continue this program throughout the season, and hope to extend it into upcoming seasons as a regular part of their pre- and post-game entertainment.
FOR MORE INFORMATION:
Jason Haas, Tablas Creek Vineyard
Saturday, July 16th, 1:30pm
You may know Mourvèdre best as the backbone varietal for our flagship Esprit de Tablas and our elite blend Panoplie. But we’ve bottled it on its own most years since 2003. Join us Saturday, July 16th for a vertical tasting of every vintage of our varietal Mourvèdre, from that first 2003 to the newly-bottled 2014. $50 for wine club members; $65 for non-members and guests. To reserve, email us at email@example.com or call us at 805.237.1231 ext 36. For a preview, check out our notes from a 2014 Mourvèdre retrospective. Details & more events »
We are excited for our inaugural release of our newest grape, of which the half-acre we planted is California's first. Details »
We were proud to learn that Tablas Creek Partner/GM Jason Haas was voted by his peers the 2015 Paso Robles Wine Industry Person of the Year. His father, our founder Robert Haas, wrote this appreciation on our blog.
In Robert Parker's Wine Advocate (Issue 220) 15 Tablas wines topped 90 points, including 2014 Esprit de Tablas (93-96), 2013 Panoplie (94-96), and 2014 Panoplie (95-97). Read the review » More press »
June 21, 2016
Each June, I have the pleasure of tasting through library vintages of our Esprit de Beaucastel and Esprit de Beaucastel Blanc to choose the wines for the upcoming VINsider Wine Club Collector's Edition shipment. We created the Collector's Edition version of our VINsider Wine Club back in 2009 to give our biggest fans a chance to both see what our flagship wines were like aged in perfect conditions. Members also get a slightly larger allocation of the current release of Esprits to track as they evolove. This club gives us a chance show off our wines' ageworthiness, and it's been a great success, generating a waiting list each year since we started it. Read More »