FOR IMMEDIATE RELEASE
(Paso Robles) - This summer, several of California’s leading producers of Rhône-style wines met in Paso Robles to discuss the challenges of marketing Rhone blends, and to propose a system of classification for retail stores, restaurants, and BATF label approval.
Wine producers in the Rhône Valley in France routinely blend varietals (principally Grenache, Syrah and Mourvèdre for reds, and Viognier, Marsanne, and Roussanne for whites) to achieve greater complexity and balance in their wines, but similar efforts have encountered resistance in the United States, where classification by varietal is the system overwhelmingly used in both retail and restaurant accounts. Despite widespread agreement among producers that blending Rhône varietals can produce superior wines, blends have encountered resistance from the market, and a lack of understanding from the buying public.
The goals for the meeting were threefold: first, to clarify the issues surrounding the marketing of Rhône blends; second, to identify a name for Rhône blends (such as Meritage for Bordeaux blends) that would elevate the perception of quality and allow producers to move away from “Red Table Wine” or “White Table Wine”; and third, to determine the requirements a wine should satisfy to qualify as “Rhône Style”.
Key conclusions included the proposal of the name “Rhône Varietal Blend” for submission to the BATF for approval as a brand. This identification would be combined with an appellation to eliminate confusion as to the New World origin of these wines, i.e. “Rhône Varietal Blend: Paso Robles” or “Rhône Varietal Blend: Carneros”. Wines containing at least 75% from the 20 approved varietals of the “Côtes du Rhône” and consisting of 2 or more different varietals would be eligible for the name.
Participants also agreed to jointly encourage retail stores and restaurants to include a “New World Rhone” category, which could incorporate both single-varietal wines (such as Syrah and Viognier) and blends, and to lobby industry publications to move Rhône wine into a category of its own, rather than in “other reds” or “other whites”.
Attendees included representatives from such leading California wineries as Qupe, Sierra Vista, L’Aventure, Tablas Creek, Edmunds St. John, Equus, and Saxum. The meeting was organized by Bob Haas (Tablas Creek), Steve Edmunds (Edmunds St. John), and Bob Lindquist (Qupe).
FOR MORE INFORMATION:
Jason Haas, Tablas Creek Vineyard
Tablas Creek will join the 50 members of the Paso Robles Chapter of the Rhone Rangers for the 2016 Paso Robles Rhone Rangers Experience. This fun-filled and information-rich day will include a "Rhone Essentials" seminar moderated by Esther Mobley, Wine, Beer & Spirits Writer for the San Francisco Chronicle, a Vintners' Lunch, and the Grand Tasting and Silent Auction. For more information or to purchase tickets, click here.
In Robert Parker's Wine Advocate (Issue 220) 15 Tablas wines topped 90 points, including 2014 Esprit de Tablas (93-96), 2013 Panoplie (94-96), and 2014 Panoplie (95-97). Read the review » More press »
February 5, 2016
By: Suphada Rom
Prior to working at Tablas Creek, I spent three years working at a small French bistro that was adjacent to a chocolate shop, which was also conveniently co-owned by the owners of the restaurant (pommes frites…check! chocolates…check!). I was in heaven learning not only about our menu, but about the chocolates we produced. As I reflect on my time there, I realized wine and chocolate have really similar foundations. Read More »