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Tablas Creek First Winery Featured at San Francisco 49ers Event


Tablas Creek First Winery Featured at San Francisco 49ers Event


(San Francisco) - Wine and cheese, sure. But wine and football? On September 15th, the San Francisco Forty Niners began a new program to see if the enthusiasm in the Bay Area for California’s wine industry extends to the occupants of the luxury boxes at 3Com Park. For each home game, a featured winery will pour their wines for a VIP reception and for guests in the owner’s suite. Tablas Creek Vineyard, located in Paso Robles, was honored to be featured at the season’s home opener versus the Denver Broncos.

Robert Haas, Barbara Haas, and Dr. John York, Owner of<br>the San Francisco 49ers, pose behind the Tablas Creek table in the owner’s box in 3Com ParkTablas Creek Vineyard is an estate dedicated to producing world-class Rhone varietal blends in the hills of the Las Tablas district of west Paso Robles, in California’s Central Coast. It was co-founded by wine industry powerhouses Jean-Pierre and François Perrin (of Château de Beaucastel in Châteauneuf du Pape, France) and Robert Haas (founder of Vineyard Brands). The vines at Tablas Creek are cuttings of vines from Beaucastel, were imported and certified by a rigorous 3-year USDA program, and are farmed organically on the estate. The Tablas Creek property was purchased in 1989, and the first vintage was produced in their on-site winery in 1997.

The new Forty Niners program is designed to expose their luxury box clientele to wines from Napa, Sonoma, Paso Robles, and other fine wine regions in California. Forty Niner management is speculating that their VIPs will appreciate the opportunity to sample wines from around the state, and that there is significant overlap between wine lovers and football lovers (at least in San Francisco)!

The event provides an opportunity for wineries to increase their exposure to a receptive audience: the winery pours at a pre-game buffet luncheon and a post-game reception in 3Com Park’s VIP lounge, while the 49er catering staff pours throughout the game in the owners’ suite. In addition, winery representatives watch the football game as guests of the owner. When asked about the experience, Jason Haas, Director of Marketing for Tablas Creek, said, “this is a no-lose situation. We got to watch a great game, meet some former 49er stars, and show our wines to a few hundred new prospective customers. Our only disappointment was that the ’Niners didn’t win!”

The Forty Niners plan to continue this program throughout the season, and hope to extend it into upcoming seasons as a regular part of their pre- and post-game entertainment.

Jason Haas, Tablas Creek Vineyard
Phone: 805-237-1231
Fax: 805-237-1314


2015 Barrel Tasting and En Primeur Offering

December 3rd, 2016
Wine Club members are invited to join Tablas Creek's winemakers for our annual barrel tasting and sale en primeur of Tablas Creek's remarkable red wines from the outstanding 2015 vintage. Offering wine en primeur is a time-honored French tradition most often associated with first-growth Bordeaux estates.

Join Tablas Creek's winemakers at one of two sessions (10:30am or 1:30pm) to taste the 2015 Esprit de Tablas, 2015 Esprit de Tablas Blanc, and 2015 Panoplie from barrel, discuss the vintage, and enjoy a seasonal dish created to pair with the wines. To make a reservation, please call us at 805.237.1231 x230 or email

Whether or not they attend the tasting, members may order futures at an additional 5% off of the member club discount, typically 25%-30% off eventual release price. Members should look forward to receiving an invitation to the futures tasting and en primeur offering in the mail in early November.  Details & more events »

Tablas Creek News

Vinous: 28 Wines 90+ Points

In Antonio Galloni's Vinous (Sept. 2016) 28 Tablas wines topped 90 points, including 2014 Esprit Blanc (93), 2013 Panoplie (95), 2014 Patelin de Tablas (91) and 2014 En Gobelet (93). Read the review » More press »

Tablas Creek wins 2016 California Green Medal for Sustainability

The CA Sustainable Winegrowing Alliance awarded Tablas Creek one of four 2016 Green Medals for leadership in sustainability. Our practices »

October Featured Wine: 2014 Patelin de Tablas

Each month we feature a wine showing particularly well and offer it at a 10% discount. October's wine is the rich 2014 Patelin de TablasDetails »

On the Tablas Blog

Anticipating a Wet Weekend

October 27, 2016
This morning, our local weather expert John Lindsey posted an impressive rainfall projection (click to see it larger) on his Twitter feed. This storm is headed our way thanks to a combination of an upper level low pressure system and abundant moisture from the remnants of Hurricane Seymour: Read More »