FOR IMMEDIATE RELEASE
(San Francisco) - Wine and cheese, sure. But wine and football? On September 15th, the San Francisco Forty Niners began a new program to see if the enthusiasm in the Bay Area for California’s wine industry extends to the occupants of the luxury boxes at 3Com Park. For each home game, a featured winery will pour their wines for a VIP reception and for guests in the owner’s suite. Tablas Creek Vineyard, located in Paso Robles, was honored to be featured at the season’s home opener versus the Denver Broncos.
Tablas Creek Vineyard is an estate dedicated to producing world-class Rhone varietal blends in the hills of the Las Tablas district of west Paso Robles, in California’s Central Coast. It was co-founded by wine industry powerhouses Jean-Pierre and François Perrin (of Château de Beaucastel in Châteauneuf du Pape, France) and Robert Haas (founder of Vineyard Brands). The vines at Tablas Creek are cuttings of vines from Beaucastel, were imported and certified by a rigorous 3-year USDA program, and are farmed organically on the estate. The Tablas Creek property was purchased in 1989, and the first vintage was produced in their on-site winery in 1997.
The new Forty Niners program is designed to expose their luxury box clientele to wines from Napa, Sonoma, Paso Robles, and other fine wine regions in California. Forty Niner management is speculating that their VIPs will appreciate the opportunity to sample wines from around the state, and that there is significant overlap between wine lovers and football lovers (at least in San Francisco)!
The event provides an opportunity for wineries to increase their exposure to a receptive audience: the winery pours at a pre-game buffet luncheon and a post-game reception in 3Com Park’s VIP lounge, while the 49er catering staff pours throughout the game in the owners’ suite. In addition, winery representatives watch the football game as guests of the owner. When asked about the experience, Jason Haas, Director of Marketing for Tablas Creek, said, “this is a no-lose situation. We got to watch a great game, meet some former 49er stars, and show our wines to a few hundred new prospective customers. Our only disappointment was that the ’Niners didn’t win!”
The Forty Niners plan to continue this program throughout the season, and hope to extend it into upcoming seasons as a regular part of their pre- and post-game entertainment.
FOR MORE INFORMATION:
Jason Haas, Tablas Creek Vineyard
You're invited to join us for an Earth Day celebration Sunday, April 24 at Tablas Creek Vineyard. Visit the winery all weekend from 10am to 5pm and learn about our organic and Biodynamic viticulture and limestone soils. Taste the wines from the current VINsider Wine Club shipment, and see our biodynamic sheep, alpacas, donkeys and llama! Tours run daily at 10:30 a.m. and 2 p.m. Also, enjoy the high-energy sounds of Bear Market Riot from noon to 3:00 PM on our terraced patio.
Any order you place through 11:59pm on Sunday, May 1st -- from a bottle of wine to two cases or more -- will be shipped anywhere we ship for just $10! The more you order, the more you save, so send wine to yourself, your family or your friends. Buy Wine »
We were proud to learn that Tablas Creek Partner/GM Jason Haas was voted by his peers the 2015 Paso Robles Wine Industry Person of the Year. His father, our founder Robert Haas, wrote this appreciation on our blog.
In Robert Parker's Wine Advocate (Issue 220) 15 Tablas wines topped 90 points, including 2014 Esprit de Tablas (93-96), 2013 Panoplie (94-96), and 2014 Panoplie (95-97). Read the review » More press »
April 27, 2016
Think of each plant that's growing in a given plot of land as like a wick, with its roots delving into the soil for available moisture. If we had overabundant water, we might want to leave some surface weeds to keep levels more reasonable. Instead, in our California climate, eliminating competition from grasses and other surface plants is an essential part of our ability to dry farm. Tilling in the cover crop also allows the insects and microorganisms in the soil to start breaking down the surface biomass accumulated during the winter growth into nutrients that the vines will draw from in the coming months. Finally, the loosening of the soil creates an insulating layer at the surface that helps conserve the water deeper down. Read More »