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Esprit de Beaucastel: Explaining the Name Change

02/01/01

A good name should be educational. The best wine names should not only give clues to what is inside the bottle, but also set a mood to let people know if the winery is being clever or serious, fancy or down to earth. Our previous wine names Clos Blanc and Reserve Cuvée did neither. The names were too generic, and the term “reserve” has been so corrupted by bulk wine producers that it is virtually meaningless.

We decided to focus our names on our connections: the Rhône Valley and Châteauneuf du Pape. The Esprit de Beaucastel names, even for people who don’t know Tablas Creek, suggest France, the Rhône Valley, and Châteauneuf. And we’re proud to have the participation of the Perrin family. Beaucastel has long been known as one of the premier estates in France, known for its organic viticulture, its tremendous attention to detail, and, most importantly, its wonderful blends of the 13 Châteauneuf du Pape varietals.

The Beaucastel name also has significant recognition in the market, and if it encourages potential consumers to pick up a bottle and read the back, or to ask a sommelier for an explanation, it has succeeded. So, we’re thrilled to be able to announce the release of the Esprit de Beaucastel and the Esprit de Beaucastel Blanc. These wines take the place of the Reserve Cuvée and the Clos Blanc as our signature red and white Rhône blends.

For our Grenache-based red blend, we chose Côtes de Tablas, reminiscent of the Grenache-dominated wines of the Côtes du Rhône. This takes the place of the limited release Petite Cuvée.

Events

Paso Robles Rhone Rangers Experience 2/15

Join Tablas Creek and the 50 other members of the Paso Robles Chapter of the Rhone Rangers for the 2015 Paso Robles Rhone Rangers Experience, including a "Rhone Essentials" seminar moderated by Matt Kettmann, Contributing Editor for Wine Enthusiast Magazine, a Vintners' Lunch from Chef Maegen Loring, a Grand Tasting and a Silent Auction. Details & More Events »


Tablas Creek News

Give Tablas Creek for the Holidays


This holiday season, choose from 5 gift packages, all with shipping included in a gift box. We even have an epicurean pack including our organic estate olive oil that we can ship to all 50 states!  In order to arrive before Christmas, all wine orders must be received by Thursday, December 18th. Details & more gift ideas »

Antonio Galloni 8/14: 30 Wines 90+

We were thrilled to receive such good reviews from this notoriously tough grader, including the 2012 Esprit de Tablas Blanc (92 points; “impeccably refined”), 2011 Panoplie (94 points; "pure elegance"), 2012 Patelin de Tablas (90 points; “a gorgeous wine and a fabulous value”), and the 2012 Esprit de Tablas (93-95 points; "a fascinating Esprit to follow over the coming years"). Read the complete review » More recent press »


On the Tablas Blog

Assessing the Impacts of Last Week's Rain

December 14, 2014
We're in a peaceful interlude between two significant storms. The sun may be thin and wintery, but it's (mostly) out. The rain that fell on Thursday and Friday is soaking in...I took advantage of this break to get out into the vineyard and take some photos, and was struck by just how much greener it was even than early in the week.  Read More »