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Esprit de Beaucastel: Explaining the Name Change

02/01/01

A good name should be educational. The best wine names should not only give clues to what is inside the bottle, but also set a mood to let people know if the winery is being clever or serious, fancy or down to earth. Our previous wine names Clos Blanc and Reserve Cuvée did neither. The names were too generic, and the term “reserve” has been so corrupted by bulk wine producers that it is virtually meaningless.

We decided to focus our names on our connections: the Rhône Valley and Châteauneuf du Pape. The Esprit de Beaucastel names, even for people who don’t know Tablas Creek, suggest France, the Rhône Valley, and Châteauneuf. And we’re proud to have the participation of the Perrin family. Beaucastel has long been known as one of the premier estates in France, known for its organic viticulture, its tremendous attention to detail, and, most importantly, its wonderful blends of the 13 Châteauneuf du Pape varietals.

The Beaucastel name also has significant recognition in the market, and if it encourages potential consumers to pick up a bottle and read the back, or to ask a sommelier for an explanation, it has succeeded. So, we’re thrilled to be able to announce the release of the Esprit de Beaucastel and the Esprit de Beaucastel Blanc. These wines take the place of the Reserve Cuvée and the Clos Blanc as our signature red and white Rhône blends.

For our Grenache-based red blend, we chose Côtes de Tablas, reminiscent of the Grenache-dominated wines of the Côtes du Rhône. This takes the place of the limited release Petite Cuvée.

Events

Cruise the Rhone with Tablas Creek

Join founders Robert and Barbara Haas and Winemaker Neil Collins on an intimate river cruise up the Rhone Valley from Avignon to Lyon August 2-9, 2015. Daily shore tours include a behind-the-scenes visit to Chateau de Beaucastel. Details »

 


Tablas Creek News

Antonio Galloni 8/14: 30 Wines 90+

We were thrilled to receive such good reviews from this notoriously tough grader, including the 2012 Esprit de Tablas Blanc (92 points; “impeccably refined”), 2011 Panoplie (94 points; "pure elegance"), 2012 Patelin de Tablas (90 points; “a gorgeous wine and a fabulous value”), and the 2012 Esprit de Tablas (93-95 points; "a fascinating Esprit to follow over the coming years"). Read the complete review » More recent press »

Montana opens to direct shipping

We have received our direct shipping license for the great state of Montana. Residents are now eligible to order wine or sign up for one of our wine clubs. More direct shipping news »


On the Tablas Blog

Are direct-to-consumer sales really failing to lift the wine industry?

August 18, 2014
Last month I was surprised to read a headline on the industry portal Wine Industry Network titled Direct to Consumer Sales Fails to Lift the Wine Industry. As a winery whose business model works only because of direct sales, I was curious to learn more... Read More »