A good name should be educational. The best wine names should not only give clues to what is inside the bottle, but also set a mood to let people know if the winery is being clever or serious, fancy or down to earth. Our previous wine names Clos Blanc and Reserve Cuvée did neither. The names were too generic, and the term “reserve” has been so corrupted by bulk wine producers that it is virtually meaningless.
We decided to focus our names on our connections: the Rhône Valley and Châteauneuf du Pape. The Esprit de Beaucastel names, even for people who don’t know Tablas Creek, suggest France, the Rhône Valley, and Châteauneuf. And we’re proud to have the participation of the Perrin family. Beaucastel has long been known as one of the premier estates in France, known for its organic viticulture, its tremendous attention to detail, and, most importantly, its wonderful blends of the 13 Châteauneuf du Pape varietals.
The Beaucastel name also has significant recognition in the market, and if it encourages potential consumers to pick up a bottle and read the back, or to ask a sommelier for an explanation, it has succeeded. So, we’re thrilled to be able to announce the release of the Esprit de Beaucastel and the Esprit de Beaucastel Blanc. These wines take the place of the Reserve Cuvée and the Clos Blanc as our signature red and white Rhône blends.
For our Grenache-based red blend, we chose Côtes de Tablas, reminiscent of the Grenache-dominated wines of the Côtes du Rhône. This takes the place of the limited release Petite Cuvée.
Join us for the Paso Robles Wine Community's biggest celebration! We'll pour Esprit de Beaucastel at Friday's Reserve Event and a range of new releases at Saturday's Grand Tasting. And all weekend we'll have special wines open at the winery and will be taking tours to visit our herd of sheep, alpacas and donkeys. Sunday 11am to 1:30pm enjoy Chef Jacob Lovejoy's small plates, free with a tasting. Details & more events »
In May, we're featuring our 2011 Cotes de Tablas Blanc at a 10% discount. In 2011, our Viognier crop was cut by 80% due to spring frost, leaving a tiny, intense yield of less than one-half a ton per acre. The resulting wine is rich and tropical, with stone fruits and honey, but at the same time firmly dry, with a very long, saline & mineral finish. Details »
May 15, 2013
Take a look at the seven-line entry of Frank Schoonmaker, America’s foremost wine expert and author in 1964, about terroir. His association, rather than the "somewhereness" the wine exhibits, is more of a taste of dirt, neither elegant nor elevated: "somewhat unpleasant, common, persistent”. My, how things have changed. More »