FOR IMMEDIATE RELEASE
(Paso Robles) - This summer, several of California’s leading producers of Rhône-style wines met in Paso Robles to discuss the challenges of marketing Rhone blends, and to propose a system of classification for retail stores, restaurants, and BATF label approval.
Wine producers in the Rhône Valley in France routinely blend varietals (principally Grenache, Syrah and Mourvèdre for reds, and Viognier, Marsanne, and Roussanne for whites) to achieve greater complexity and balance in their wines, but similar efforts have encountered resistance in the United States, where classification by varietal is the system overwhelmingly used in both retail and restaurant accounts. Despite widespread agreement among producers that blending Rhône varietals can produce superior wines, blends have encountered resistance from the market, and a lack of understanding from the buying public.
The goals for the meeting were threefold: first, to clarify the issues surrounding the marketing of Rhône blends; second, to identify a name for Rhône blends (such as Meritage for Bordeaux blends) that would elevate the perception of quality and allow producers to move away from “Red Table Wine” or “White Table Wine”; and third, to determine the requirements a wine should satisfy to qualify as “Rhône Style”.
Key conclusions included the proposal of the name “Rhône Varietal Blend” for submission to the BATF for approval as a brand. This identification would be combined with an appellation to eliminate confusion as to the New World origin of these wines, i.e. “Rhône Varietal Blend: Paso Robles” or “Rhône Varietal Blend: Carneros”. Wines containing at least 75% from the 20 approved varietals of the “Côtes du Rhône” and consisting of 2 or more different varietals would be eligible for the name.
Participants also agreed to jointly encourage retail stores and restaurants to include a “New World Rhone” category, which could incorporate both single-varietal wines (such as Syrah and Viognier) and blends, and to lobby industry publications to move Rhône wine into a category of its own, rather than in “other reds” or “other whites”.
Attendees included representatives from such leading California wineries as Qupe, Sierra Vista, L’Aventure, Tablas Creek, Edmunds St. John, Equus, and Saxum. The meeting was organized by Bob Haas (Tablas Creek), Steve Edmunds (Edmunds St. John), and Bob Lindquist (Qupe).
FOR MORE INFORMATION:
Jason Haas, Tablas Creek Vineyard
You're invited to join us for an Earth Day celebration Sunday, April 24 at Tablas Creek Vineyard. Visit the winery all weekend from 10am to 5pm and learn about our organic and Biodynamic viticulture and limestone soils. Taste the wines from the current VINsider Wine Club shipment, and see our biodynamic sheep, alpacas, donkeys and llama! Tours run daily at 10:30 a.m. and 2 p.m. Also, enjoy the high-energy sounds of Bear Market Riot from noon to 3:00 PM on our terraced patio.
Any order you place through 11:59pm on Sunday, May 1st -- from a bottle of wine to two cases or more -- will be shipped anywhere we ship for just $10! The more you order, the more you save, so send wine to yourself, your family or your friends. Buy Wine »
We were proud to learn that Tablas Creek Partner/GM Jason Haas was voted by his peers the 2015 Paso Robles Wine Industry Person of the Year. His father, our founder Robert Haas, wrote this appreciation on our blog.
In Robert Parker's Wine Advocate (Issue 220) 15 Tablas wines topped 90 points, including 2014 Esprit de Tablas (93-96), 2013 Panoplie (94-96), and 2014 Panoplie (95-97). Read the review » More press »
April 27, 2016
Think of each plant that's growing in a given plot of land as like a wick, with its roots delving into the soil for available moisture. If we had overabundant water, we might want to leave some surface weeds to keep levels more reasonable. Instead, in our California climate, eliminating competition from grasses and other surface plants is an essential part of our ability to dry farm. Tilling in the cover crop also allows the insects and microorganisms in the soil to start breaking down the surface biomass accumulated during the winter growth into nutrients that the vines will draw from in the coming months. Finally, the loosening of the soil creates an insulating layer at the surface that helps conserve the water deeper down. Read More »