FOR IMMEDIATE RELEASE
(Paso Robles) - This summer, several of California’s leading producers of Rhône-style wines met in Paso Robles to discuss the challenges of marketing Rhone blends, and to propose a system of classification for retail stores, restaurants, and BATF label approval.
Wine producers in the Rhône Valley in France routinely blend varietals (principally Grenache, Syrah and Mourvèdre for reds, and Viognier, Marsanne, and Roussanne for whites) to achieve greater complexity and balance in their wines, but similar efforts have encountered resistance in the United States, where classification by varietal is the system overwhelmingly used in both retail and restaurant accounts. Despite widespread agreement among producers that blending Rhône varietals can produce superior wines, blends have encountered resistance from the market, and a lack of understanding from the buying public.
The goals for the meeting were threefold: first, to clarify the issues surrounding the marketing of Rhône blends; second, to identify a name for Rhône blends (such as Meritage for Bordeaux blends) that would elevate the perception of quality and allow producers to move away from “Red Table Wine” or “White Table Wine”; and third, to determine the requirements a wine should satisfy to qualify as “Rhône Style”.
Key conclusions included the proposal of the name “Rhône Varietal Blend” for submission to the BATF for approval as a brand. This identification would be combined with an appellation to eliminate confusion as to the New World origin of these wines, i.e. “Rhône Varietal Blend: Paso Robles” or “Rhône Varietal Blend: Carneros”. Wines containing at least 75% from the 20 approved varietals of the “Côtes du Rhône” and consisting of 2 or more different varietals would be eligible for the name.
Participants also agreed to jointly encourage retail stores and restaurants to include a “New World Rhone” category, which could incorporate both single-varietal wines (such as Syrah and Viognier) and blends, and to lobby industry publications to move Rhône wine into a category of its own, rather than in “other reds” or “other whites”.
Attendees included representatives from such leading California wineries as Qupe, Sierra Vista, L’Aventure, Tablas Creek, Edmunds St. John, Equus, and Saxum. The meeting was organized by Bob Haas (Tablas Creek), Steve Edmunds (Edmunds St. John), and Bob Lindquist (Qupe).
FOR MORE INFORMATION:
Jason Haas, Tablas Creek Vineyard
Oct 20th-22nd, 2017
Celebrate Paso Robles Harvest Wine Weekend with Tablas Creek. Join us in the tasting room all weeend for a first look at our flagship wines from the 2015 vintage: 2015 Esprit de Tablas and 2015 Esprit de Tablas Blanc. We will also of course have open a range of small-production treats. If you’re interested in an in-depth exploration of the property, tours will run daily at 10:30am and 2:00pm (except Saturday *see below) and reservations are recommended.
On Saturday, join us in the cellar at Tablas Creek for a series of interactive harvest cellar tours throughout the day. Lead by our Winemakers, guests will sample wines in various stages of the winemaking process and learn about the 2017 harvest and winemaking at Tablas Creek. Tours will be offered 10:30, 12:00, 2:00 and 3:30 (limited to 20 guests per tour), are free to all guests, and reservations are highly recommended. Also, we’ll have live music by the incredibly talented Noach Tangeras band playing Americana style folk tunes from noon to 3:00pm.
In Antonio Galloni's Vinous (Sept. 2016) 28 Tablas wines topped 90 points, including 2014 Esprit Blanc (93), 2013 Panoplie (95), 2014 Patelin de Tablas (91) and 2014 En Gobelet (93). Read the review » More press »
July 17, 2017
I am in Vermont, relaxing for a short time after a wonderful cruise up the Rhone River. And what an experience it was. We (Meghan and I, as well as our winemaker Neil Collins and his wife Marci) led a group of 62 up the Rhone, from Avignon in the south to Lyon in the north, with a short extension up the Saône to Macon for a little Burgundy experience to cap it off. From this floating home base, we made shore excursions each day to cultural, historic, culinary or oenologic destinations, reconvening each evening for a dinner paired with wines from Tablas Creek, Famille Perrin, Chateau de Beaucastel, and Maison Nicolas Perrin. For those who made it, I wanted to share some photos. For those who didn't, but are considering coming next time (and yes, there definitely will be a next time) I hope this will give you a taste of what to expect. Read More »