FOR IMMEDIATE RELEASE
(Paso Robles) - This summer, several of California’s leading producers of Rhône-style wines met in Paso Robles to discuss the challenges of marketing Rhone blends, and to propose a system of classification for retail stores, restaurants, and BATF label approval.
Wine producers in the Rhône Valley in France routinely blend varietals (principally Grenache, Syrah and Mourvèdre for reds, and Viognier, Marsanne, and Roussanne for whites) to achieve greater complexity and balance in their wines, but similar efforts have encountered resistance in the United States, where classification by varietal is the system overwhelmingly used in both retail and restaurant accounts. Despite widespread agreement among producers that blending Rhône varietals can produce superior wines, blends have encountered resistance from the market, and a lack of understanding from the buying public.
The goals for the meeting were threefold: first, to clarify the issues surrounding the marketing of Rhône blends; second, to identify a name for Rhône blends (such as Meritage for Bordeaux blends) that would elevate the perception of quality and allow producers to move away from “Red Table Wine” or “White Table Wine”; and third, to determine the requirements a wine should satisfy to qualify as “Rhône Style”.
Key conclusions included the proposal of the name “Rhône Varietal Blend” for submission to the BATF for approval as a brand. This identification would be combined with an appellation to eliminate confusion as to the New World origin of these wines, i.e. “Rhône Varietal Blend: Paso Robles” or “Rhône Varietal Blend: Carneros”. Wines containing at least 75% from the 20 approved varietals of the “Côtes du Rhône” and consisting of 2 or more different varietals would be eligible for the name.
Participants also agreed to jointly encourage retail stores and restaurants to include a “New World Rhone” category, which could incorporate both single-varietal wines (such as Syrah and Viognier) and blends, and to lobby industry publications to move Rhône wine into a category of its own, rather than in “other reds” or “other whites”.
Attendees included representatives from such leading California wineries as Qupe, Sierra Vista, L’Aventure, Tablas Creek, Edmunds St. John, Equus, and Saxum. The meeting was organized by Bob Haas (Tablas Creek), Steve Edmunds (Edmunds St. John), and Bob Lindquist (Qupe).
FOR MORE INFORMATION:
Jason Haas, Tablas Creek Vineyard
On December 5th, all Tablas Creek wine club members are invited to join Tablas Creek's winemakers at one of two sessions (10:30am or 1:30pm) to taste the 2014 Esprit de Tablas and 2014 Panoplie from barrel, discuss the vintage, and enjoy a seasonal dish created to pair with the wines. The $30 cost to attend the event is refundable on any en primeur purchase. Because of the limited space at this exclusive event, club members may bring no more than 2 guests. Details »
Whether or not they attend the tasting, members may order futures at an additional 5% off of the member club discount, typically 25%-30% off eventual release price. Members should look forward to receiving an invitation to the futures tasting and en primeur offering in the mail in early November.
We are pleased to have been included in recent articles in The New York Times (on creative responses to California's drought) and the Washington Post (on our 11 new AVA's) and to see the attention for Paso Robles. More recent press »
We are thrilled to announce that we've received our shipping permit from the great state of Massachusetts. Residents of the Bay State can now order wine or become VINsider Wine Club members. More shipping news »
November 21, 2015
by: Lauren Phelps
I recently sat down with Chelsea and asked her a few questions about her life, what brought her into the wine industry and how she became an essential member of the Tablas Creek family. Read More »